ROCA

Canada’s AI-powered grocery savings app. Reads your recipes, finds every deal across 50+ stores, and shows you the receipts — real flyers, real coupons, ready to scan at checkout.

Read the write-up getsavx.ca

Next project — in the lab

ROCA ships one thing at a time and ships it properly. The next one lands here.

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SX

SAVX

Canada’s AI-powered grocery savings app — and the reason ROCA Technologies exists.

Role — Founder, product, engineering Est. 2026 Android beta

50+

Stores tracked across Canada

$47

Weekly savings per household^†

4s

Recipe video → shopping list

100%

Deals tagged with flyer or coupon proof

The problem

The average Canadian household spends $16,288 a year on groceries, and 2026 added another 2.9% on top.

The savings are already out there — weekly flyers, loadable coupons, price-match policies. The catch is that claiming them is unpaid labour. Somebody has to read every flyer, clip every coupon, remember which store had the chicken thighs, and work out whether the drive across town costs more in gas than it saves at the till. Most people don’t have that hour. Paul did it by hand for years, then built the tool he wished existed.

getsavx.ca, top to bottom

How it works

1

Share or build

It’s your cart, your rules

Paste a TikTok, Instagram or YouTube recipe link
Every ingredient extracted automatically, in about four seconds
Add, edit or remove anything — voice input, barcode scan, or plain typing

2

We find the deals

Stackable, and always sourced

The list is cross-referenced against 50+ Canadian flyers and coupon databases in real time
Walmart, Loblaws, No Frills, Metro, FreshCo, Food Basics and 45 more
Every match tagged with its source — flyer deal, loadable coupon, or both

3

Tap. See. Save.

Proof is one tap away

Tap a badge to see the cropped flyer tile — product, price, valid dates
Or a scannable coupon barcode, ready for the cashier
Tap again to jump to the item’s page in the original flyer

The core idea

Proof on tap.

Most savings apps ask you to trust a number. SAVX shows its work. Every item on the list carries the artifact the saving came from, and any of them can be opened at the shelf or at the register. No arguing with a cashier, no wondering whether a price was real last Tuesday. That one decision — “tap any deal, see the proof” — is what turns a list of claims into something you can actually take to a checkout counter, and it’s the constraint the rest of the product is designed around.

The same logic drives the trip planner. Rather than sending people chasing sales across town, SAVX routes only through the stores that actually earn the detour, and prices in the gas to get there. As the app puts it: only drive where it pays.

Under the hood

Designed, built and shipped solo.

Three-tier AI pipeline

Ingests and normalizes live flyer data across 50+ Canadian retailers, each with its own format and refresh cadence.

Recipe extraction

Turns short-form video into a structured ingredient list — quantities, units and all — in roughly four seconds.

Deal matching & price-match flagging

Reconciles messy retailer product names against a user’s list, then flags where a competitor’s price can be matched in-store.

Multi-store routing

Google Maps routing across drive, transit and walk, weighted by gas cost and live traffic.

90-day price history

Backs the watchlist alerts and the weekly savings report, so a “sale” can be checked against what the item actually costs.

Household sharing

One list, up to four people, so whoever is closest to the store can pick up the run.

Business model

Freemium, three tiers. Founding members keep 15% off for good.

The List

$0

Forever free

Unlimited flyer browsing, manual lists, barcode scanner, watchlist alerts, and tap-for-proof deal badges.

Saver

$6.99/mo

7-day trial

Unlimited recipe scans, AI deal matching, price-match flagging, and saved lists.

Pro

$11.99/mo

7-day trial

Everything in Saver, plus multi-store trip routing, weekly AI digest, and household sharing for four.

Android beta is rolling out now — iOS is next.

^† $47/week is a projected figure per household, not a measured average.

Visit getsavx.ca Join the beta

About

The company, the founder, the why

Founder & sole owner

Paul

ROCA Technologies Inc.

Kitchener, Ontario, Canada 🇨🇦

Placeholder portrait — to be replaced with a photo of Paul

2026

Founded

1

Product shipped

Beta

Android, live now

Solo

Founder-owned & operated

Paul is the founder and sole owner of ROCA Technologies Inc., a software product studio in Kitchener, Ontario. He builds consumer products end to end — research, design, engineering and ship — and his first is SAVX, an app that gets Canadians the grocery savings they’re already entitled to without the hour of flyer-scanning it usually costs.

“This app is for the people. It’s built to help with survival through a tough time. As someone who’s lived paycheck to paycheck, I know how hard it can be. As someone who’s manually scanned flyers, clipped coupons, and planned the most efficient grocery route — I built the tool I wished existed. This is my masterpiece. I hope it saves you something real.”

— Paul, founder

Get in touch

Kitchener

Ontario, Canada — HQ

2026

Founded

1

Product

Beta

Android live

What ROCA builds

Product, pipelines, interfaces

1

Android apps, from first prototype to public beta
Subscription and freemium mechanics, trials and tiering
Onboarding, waitlists and founding-member programs

Consumer mobile products

Concept to shipped app

2

Multi-source data ingestion and normalization at scale
Extraction from unstructured media — video, documents, images
Entity matching, price history and alerting
Third-party API integration — Google Maps, retailer feeds

AI & data pipelines

Ingest, extract, match

3

Responsive marketing sites and landing pages
Brand and visual systems — type, colour, iconography
Interface design and high-fidelity prototypes

Web & product design

Interfaces, systems, brand

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